Last Updated: April 22, 2025

This Privacy Policy describes how Adaptive Horizons Tech Solutions B.V. ("Adaptive Horizons," "we," "us," or "our") collects, uses, and shares personal data in accordance with the General Data Protection Regulation (GDPR), the ePrivacy Directive (as implemented in Dutch law), and other applicable EU data protection laws. This policy applies to individuals who interact with us, including customers, website visitors, and other business contacts.

1. Who We Are:

Adaptive Horizons Tech Solutions B.V.
Vlierweg 12
1032LG Amsterdam, The Netherlands
VAT Number: NL867716927B01

2. Personal Data We Collect:

We may collect and process the following categories of personal data:

• Contact Information: Name, address, email address, telephone number, and other contact details.

• Account Information: Username, purchase history, order details, and preferences. We do not store your password in a human-readable format; it is securely hashed.

• Payment Transaction Information: Billing address, transaction history, and information related to payments (such as the last four digits of a payment card or transaction ID), but we do not store your sensitive payment card number or full bank account details on our own systems. All sensitive payment processing is handled by secure third-party payment processors.   

• Device and Usage Information: IP address, browser type, operating system, referring URLs, website navigation patterns, device type, and other technical information collected automatically when you visit our website. This also includes information gathered through cookies and similar tracking technologies (see Section 3 and our Cookie Policy).

• Communication Data: Records of our communications with you, including emails, chat logs, and phone call recordings (where permitted by law and with your consent where required).

• Marketing Preferences: Information about your preferences for receiving marketing communications from us.

• Business Contact Information: Job title, company name, and other professional details of individuals we interact with in a business context.

3.  How We Collect Personal Data:

We collect personal data in the following ways:

• Directly from You: When you place an order, create an account, subscribe to our newsletter, contact us through our website or other channels, or provide us with your information in any other way.

• Automatically: When you visit our website, we collect certain information automatically using cookies, web beacons, and similar tracking technologies. These technologies are essential for website functionality, helping us analyze website traffic and usage patterns (analytics), improve your experience, and support our marketing efforts. This automatic collection is governed by the ePrivacy Directive and requires appropriate consent or falls under legitimate interests for strictly necessary functions. Please see our Cookie Policy (available on our website) for detailed information about the types of cookies we use, the purposes for using them (including analytics), and how you can manage your cookie preferences and withdraw consent.

• From Third Parties: We may receive personal data from third parties, such as payment processors, shipping providers, and marketing partners, but only when it is lawful to do so and in accordance with their privacy policies.

4.  Purposes of Processing Personal Data:

We process your personal data for the following purposes:

• To Process and Fulfil Orders: To process your orders for products and/or services, arrange for delivery, and manage your account.

• To Provide Customer Support: To respond to your inquiries, provide assistance, and resolve any issues.

• To Manage and Improve Our Website and Services: To analyse website usage through analytics, personalize your experience, improve our website's functionality, and develop new products and services.

• To Send Marketing Communications: To send you newsletters, promotional offers, and other marketing materials where you have provided your explicit consent or where we have a legitimate interest to do so (subject to your right to opt-out or unsubscribe).

• To Comply with Legal Obligations: To comply with applicable laws, regulations, and legal processes (e.g., tax obligations, consumer protection laws).

• To Prevent Fraud and Ensure Security: To detect and prevent fraudulent activities, unauthorized access, and other security risks, and to ensure the security of our systems and data.

• To Manage Business Relationships: To communicate with business partners, vendors, and other professional contacts.

5.  Legal Basis for Processing Personal Data:

We will only process your personal data when we have a lawful basis for doing so, which may include:

• Consent: Where you have given us your explicit consent to process your personal data for a specific purpose (e.g., for sending marketing communications via email or using certain types of cookies). You have the right to withdraw your consent at any time, as explained in Section 10.

• Contractual Necessity: Where processing is necessary for the performance of a contract with you (e.g., to process your order, deliver the products/services you purchased, and manage your account).

• Legal Obligation: Where processing is necessary for us to comply with a legal obligation (e.g., maintaining business records for tax purposes, responding to lawful requests from authorities).

• Legitimate Interests: Where processing is necessary for our legitimate interests or the legitimate interests of a third party, provided that your interests and fundamental rights do not override those interests.

  Examples of our legitimate interests include:
  * Improving our website and services based on analytics and user feedback.
  * Preventing fraud and ensuring the security of our operations.
  * Sending direct marketing communications by post or to existing customers via email about similar products/services (where permitted by law and subject to opt-out).
  * Managing and administering our business effectively.

6.  Sharing Your Personal Data:

We may share your personal data with the following categories of recipients:

• Service Providers: Third-party companies that provide services on our behalf, such as payment processing (who handle sensitive payment data securely), shipping and logistics, IT support, website hosting, email delivery, marketing automation, and analytics providers. These service providers are contractually obligated to process your personal data only as instructed by us and to protect its security and confidentiality.

• Business Partners: Where necessary to fulfil your order or provide our services, we may share relevant data with manufacturers, suppliers, or other partners (e.g., for warranty processing or direct shipments).

• Legal and Regulatory Authorities: When we are required to do so by law or legal process, or in response to a valid request from a competent authority (such as tax authorities, law enforcement agencies).

• In Connection with Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity or successor.

7.  International Data Transfers: 

Your personal data may be transferred to and processed in countries outside of the European Economic Area (EEA) that may not have data protection laws equivalent to those in the EEA. In such cases, we will ensure that appropriate safeguards are in place to protect your personal data in accordance with GDPR requirements, such as:

• Standard Contractual Clauses (SCCs): Implementing data transfer agreements based on the Standard Contractual Clauses approved by the European Commission.

• Adequacy Decisions: Transferring data to countries that the European Commission has recognized as providing an adequate level of data protection.

• Binding Corporate Rules (BCRs): If applicable, relying on approved Binding Corporate Rules within a group of undertakings.

We will take all necessary steps to ensure that your data is treated securely and in accordance with this privacy policy and applicable laws.

8.  Data Security:

We have implemented appropriate technical and organizational measures designed to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include:

Encryption of data at rest and in transit where appropriate.

• Secure server infrastructure and network security measures.

• Access controls and authorization procedures based on the principle of least privilege.

• Regular security assessments, vulnerability testing, and updates to systems and software.

• Employee training on data protection and security.

• While we strive to protect your personal data, no security system is impenetrable. We cannot guarantee the absolute security of your data transmitted to our site; any transmission is at your own risk.

9. Data Retention:
We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the duration of our business relationship with you, to comply with our legal and regulatory obligations (e.g., tax and accounting requirements), to resolve disputes, and to enforce our agreements. The specific retention period will depend on the nature of the data and the purposes for which it is processed, in accordance with applicable laws and our internal retention policies.

10. Your Rights Under the GDPR:

Under the GDPR, you have certain rights regarding your personal data, including:

• Right to Access: You have the right to request confirmation as to whether we process personal data concerning you and, where that is the case, request access to the personal data.

• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you without undue delay.

• Right to Erasure ("Right to be Forgotten"): You have the right to request that we erase your personal data under certain circumstances (e.g., when the data is no longer necessary for the purposes for which it was collected, or when you withdraw consent and there is no other legal basis for processing).

• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain circumstances (e.g., while the accuracy of your data is being verified, or if the processing is unlawful but you oppose erasure).

• Right to Data Portability: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format and to transmit it to another data controller, where the processing is based on consent or contract and carried out by automated means.

• Right to Object: You have the right to object to the processing of your personal data for certain purposes, including direct marketing (in which case we will stop processing your data for that purpose) or where the processing is based on our legitimate interests (in which case we will cease processing unless we can demonstrate compelling legitimate grounds that override your interests).

• Rights in relation to automated decision making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, unless there is a lawful basis and appropriate safeguards. Adaptive Horizons Tech Solutions B.V. does not currently use solely automated decision-making processes that would produce legal or similarly significant effects.

• Right to Withdraw Consent: If we are processing your personal data based on your explicit consent, you have the right to withdraw your consent at any time. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal. You can often withdraw consent for cookies via our Cookie Policy management tools.

 11. How to Exercise Your Rights:
To exercise any of your rights under the GDPR, please contact us using the contact details provided in Section 13 below. We will respond to your request in accordance with applicable data protection laws, typically within one month. We may need to verify your identity before processing your request to ensure the security of your personal data.

 12. Complaints:
If you have any concerns about our processing of your personal data, we encourage you to contact us first so we can attempt to resolve the issue. However, you also have the right to lodge a complaint with the relevant data protection supervisory authority in the EU, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement. The Dutch Data Protection Authority (Autoriteit Persoonsgegevens) is the lead supervisory authority for Adaptive Horizons Tech Solutions B.V. You can find their contact details on their website.

13. Contact Us:
If you have any questions or concerns about this Privacy Policy or our data processing practices, please contact us at:
Adaptive Horizons Tech Solutions B.V.
Vlierweg 12
1032LG Amsterdam, The Netherlands
Email: support@ahtechsol.com

14. Updates to this Privacy Policy:
We may update this Privacy Policy from time to time to reflect changes in our data processing practices, legal requirements, or our business operations. We will post any changes on our website and update the "Last Updated" date at the top of this policy. For significant changes, we may provide more prominent notice. We encourage you to review this Privacy Policy periodically.

Download Privacy Policy document